Blog

Protection of Domain Name as a Trademark Contributor: Sonalika Gupta The digital era necessitates a business to have an online presence in order to succeed; hence, the protection of registered names as trademarks has become vital. A domain name serves as a virtual address for a business, making it easier to enter and find on […]

India’s Traditional Knowledge & IP Contributor: Akarshan Indora The Intellectual Property Rights-though help in bridging the gap between patent rights and traditional knowledge owners, have failed to deliver a proper balance to create equity between the two. In IPR, the life of patent owners is given importance and amply protected, whereas the rights of traditional

AdWords and Trademark Infringement: It’s Time for a Resolution to the Legal Quandary over Online Advertising Contributor: Sonalika Gupta Business has taken a complete plunge into the virtual world with this era of technology growth and increasing dependence on the internet. The most productive channel of advertising in today’s world is online advertising. The basic

Evolution of the Law of Trademarks and its processes by the use of AI Contributor: Sneha Dutta “AI is a powerful river, flowing swiftly to boost productivity, yet requiring careful navigation to avoid its hidden currents.” AI has been a boon in a number of ways for the intellectual property sector. From effectively helping to

Knockoffs in fast fashion industry: A surge in counterfeits? Contributor: Sneha Dutta Knockoffs and Counterfeits: A thin line difference In today’s world, the shelf life of a fashion trend has become incredibly short. The consumers wish to stay updated with the changing styles and avail them at affordable prices. This has led to the growth

The Intersection of Intellectual Property and Trade Secrets Contributor: Ananya Chandra In the realm of business and innovation, safeguarding proprietary information is crucial for maintaining competitive advantage. Two primary mechanisms for this protection are intellectual property (IP) and trade secrets. While both aim to secure valuable information, they operate under distinct legal frameworks and offer

Advent of Social Media and Trademark Protection Contributor: Anusaya Panda Social media provides a platform for personal expression and business promotion, but it also poses challenges for brand owners. Misuse of their names and businesses on social networking sites can lead to reputational damage and financial losses, as imposters exploit the trust associated with established

Empowering Creators: The Blockchain Revolution in Intellectual Property Management Contributor: Dhriti Aggarwal As the digital economy grows, intellectual property management and protection become increasingly important in global trade, innovation, and culture. However, monitoring and safeguarding intellectual property rights is a difficult task, hampered by inefficiency, conflicts, and keeping up with fast technological advancement. Blockchain technology

Protection of Personality Rights under Intellectual Protection Rights Contributor: Sonalika Gupta Personality rights also known as publicity rights represent an individual’s authority to restrict the use of their personality for commercial purposes; these include name, image, likeness and other unique attributes. These rights ensure that person, particulary celebrities, can prevent any unauthorized third party from

Right to be forgotten – A perspective to Privacy Law Contributor: Amisha Background The concept of the Right to be forgotten, is not a recent development, but emerged through the judgement of The European Union’s Court of Justice in 2014, when it was discovered that the law needed a halt, or s stoppage to findings